Features and Benefits

OpenX Enterprise Benefits and Features

Benefits	Features
One Stop Shop	Integrated Ad Serving and Optimization
One integrated ad serving and ad revenue optimization platform does it all.	OpenX is the only company to marry ad serving and ad optimization across all sales channels (guaranteed, non-guaranteed, and unsold)
	Monetization/Revenue Optimization
	Monetization/Revenue Optimization
	OpenX Market: an easy-to-use, risk-free way to earn higher ad revenues
	Uses real-time bidding and OpenX Real-Time Selling™ to more than 300 major ad buyers to find the highest paying ad for your site
	Lets you set a floor price for your inventory so you can manage risk
	Visibility into, and control of, all of your ad buyers
Ad Ops Efficiency	Trafficking
Stop spending 70% of your ad ops time to manage 20% of your ad revenue, let OpenX Enterprise do it for you automatically.	Easy-to-use interface for management of guaranteed and non-guaranteed campaigns
	ECPM, CPC, CPA and Time-based pricing
	Prioritization settings for competing campaigns
	eCPM optimization
	Daily impression limits
	Companion positioning
	Campaign and ad-based frequency capping
	Third-party click tracking
	Conversion tracking
	Targeting
	Geo-targeting (country, state, city, DMA, area code, zip code, etc.)
	Custom variable targeting
	Client-based targeting (browser, OS, etc.)
	Time-based targeting
	Create and target your own user segments
	Media Types
	Standard banners, text, HTML ads
	Rich media ads
	Video ads (pre/mid/post-roll and overlay ads)
	Reporting
	Detailed reports for campaign statistics
	Detailed reports for website statistics
	Advanced reports for campaign performance and delivery
Audience and Inventory Insights	Inventory Management
The more you know, the higher your margins will be.	Easy-to-use interface for management of inventory, including classification and tag generation
	Inventory forecasting by site, zone, geo and custom parameters
	Inventory-side frequency capping: manage user fatigue on specific ad units
Customized to Your Business	Flexibility/Extensibility
Extend your ad server functionality to meet your business work flows. OpenX Enterprise works to meet your needs instead of making you work to meet ours.	Plug-in framework for custom extensions to the ad server
	Advanced plug-ins developed by OpenX for various enterprise features (competitive exclusions, forecasting, etc.)
	API access that enables deep system integration or task automation
Operational Confidence and Security	Reliability
You have enough to worry about.	99.75% guaranteed ad server uptime
	Support
	24/7 support via email or phone
	Web-based training
	Data Ownership
	It’s your data, you own it
	Independent (Neutral)
	OpenX is not owned by one of the large services that your company may be competing with
Did We Mention Save Money?	New Customer Program
We make it easy to switch.	Only OpenX allows your company to try out OpenX Enterprise at a reduced rate