Global settings - geotargeting

Geotargeting databases identify the geographic location of website visitors based on their IP address. Targeting ads based on location can lead to higher clickthrough rates. These are achieved because you can target creatives at the visitors who are most likely to respond. OpenX offers a free MaxMind geoIP database plug-in that will target ads based on the visitor's country and city information. For more complex targeting, such as targeting based on zip or area code, you can purchase and install other plug-ins from MaxMind.

Visit the MaxMind website for information about the range of geoIP databases you can use with OpenX.

Geotargeting is disabled when you install OpenX. To enable geotargeting

  1. Select the Geotargeting option in the My Account > Global settings tab.
  2. To enable the free MaxMind GeoIP database, simply select this option in the Geotargeting Module Type field and click Save. It is not necessary to enter a pathname.
  3. To enable another MaxMind database that you downloaded, enter the database pathname in the relevant field and click Save. 
  4. You can also Save the GeoIP data in the database logs and Show geotargeting delivery limitations even if GeoIP data unavailable. This option makes it possible to view GeoIP delivery limitations for banners even when the data is not being used.

After you enable the geoIP database you can start applying these as delivery limitations on banners. See also: Banner delivery options in the OpenX 2.6 User Guide for information about applying geotargeting as a banner delivery limitation.