Direct selection

Direct selection is a way to manage delivery of your inventory without using publishers and zones. To use direct selection, you create a selection string and place it directly in the ad tag. The selection string instructs OpenX which banners to consider for delivery.

Direct selection is more flexible and more powerful than using zones to select banners for delivery. However, there is a disadvantage: Because the selection is made from within the ad tag, you must change the tag any time you want to change the selection. Direct selection is also more difficult to implement on your website and is intended for advanced users only.

See also: The Direct Selection Tutorial for guidelines on using this delivery technique.