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Statistics

Note: This article is for an old version of OpenX.

The latest OpenX documentation can be found at the following URLs:

OpenX provides a wide range of statistics to help advertisers and publishers understand the effectiveness of advertising campaigns and where ads are placed on websites. Statistics are gathered each time the maintenance script runs.

Select the Statistics tab to view statistics for various periods (the default is for the current day), or you can select the Specify dates option and enter dates in the date fields. There are three overviews of statistics:

For each advertiser and publisher, you can view the following:

  • Impressions
  • Clicks
  • Conversions
  • CTR (click through ratio)
  • Revenue
  • ECPM (effective revenue per thousand impressions)

When you click on specific advertisers, campaigns or publishers, additional tabs are displayed which provide more detailed statistics. Some tabs include links to Show graph of statistics and Export statistics to Excel. If you click on the Show graph of statistics link, a table of terms is displayed and you can tick checkboxes to include any combination of these terms in the graph. These terms are described in the OpenX Glossary.

The OpenX administrator can define the information available in the statistics screens. Refer to the Administrator Guide - Interface Defaults page or consult your system administrator for more information.

Note: All statistics refer to figures compiled since you originally defined each advertiser or publisher.