Statistics for Advertisers & Campaigns

When you click the Statistics tab, Openads displays today's statistics for all of your current advertisers. Change the date period to view statistics for another period, such as last week or month.

Expand information for an advertiser to view the campaigns for the advertiser. To view statistics for a specific campaign, click on the campaign. You can now view the following statistics for the campaign for the selected period:

• The Campaign history tab shows general statistics for the campaign and includes links to Create a Graph of Statistics and Export Statistics to Excel.
• The Banner overview tab shows statistics for each banner in the campaign.
• The Publisher distribution tab shows what websites delivered the banners for this campaign.
• The Targeting statistics tab shows the zone forecasting and impressions delivered for this campaign.

Similarly, in the Advertisers & Campaigns tab, if you expand information for an advertiser and click on a specific banner, the following tabs are displayed:

• The Banner history tab shows statistics for the banner and includes to links to Create a Graph of Statistics and Export Statistics to Excel.
• The Publisher distribution tab shows what websites delivered impressions for this banner.

In the View by menu you can select to aggregate statistics by:

• Day
• Week
• Month
• Day of the month
• Hour

Note: If you view statistics by hour, the database will take longer to return the information and the more advertisers you have, the longer it will take to process the information.

A total of statistics for the selected view is displayed at the end of the page.