Campaigns

Campaigns are always owned by advertisers and you must create an advertiser before defining a campaign. A campaign contains a number of banners. These can share delivery settings, or different delivery settings can be assigned to each banner. Use the delivery settings to control the frequency and duration of ad delivery, the ad priority, and to limit the display of ads based on a variety of parameters.

The Advertiser properties > Campaign overview page contains:

• A link to Add new campaign
• A list of existing campaigns
• Each campaign has a summary of terms and links to:
  • Banner Overview
  • Delete a campaign
• Expand a campaign to list banners in the campaign, with links to:
  • Create a banner
  • View banner Delivery options
  • Delete banners
• A link to Delete all campaigns