Statistics

OpenX provides a wide range of statistics to help advertisers and publishers understand the effectiveness of advertising campaigns, and where ads are placed on websites. Statistics are gathered each time the maintenance script runs.

Select the Statistics tab to view statistics for today (the default setting), or select the Specify dates option and enter dates in the date fields. There are three overviews of statistics:

• Advertisers & Campaigns (the default view)
• Publishers & Zones
• Global history

For each advertiser and website, you can view the following:

• Impressions
• Clicks
• Conversions
• CTR (click through ratio)
• Revenue
• ECPM (effective revenue per thousand impressions)

When you click on specific advertisers, campaigns or websites, additional tabs are displayed which provide more detailed statistics. Some tabs include links to Export statistics to Excel.

The OpenX administrator can define the information available in the statistics screens.

See also:Account Preferences to learn how additional items can be included in reports.

Note: All statistics refer to figures compiled since you originally defined each advertiser or publisher.