Channels

Channels are a convenient way of defining different content sections of a website and applying a separate set of delivery limitations for each channel. Channels are useful when advertisers want to target specific visitor interests, for example entertainment or sport.

To create a channel for a publisher in the Publisher properties > Channels overview tab, click the Add new channel link.

In the Name field, enter a suitable name for the channel, for example "entertainment". You can also add a Description and Comments for the channel.

When you click Save Changes the Delivery options page displays where you can specify delivery limitations for the channel. To set these limitations, follow the instructions provided for setting Banner delivery limitations.

After you create a set of limitations for the channel, it becomes available for selection when setting banner delivery limitations. To apply to a banner, select the Site - Channels option in the delivery limitations section for the banner and select the relevant channel from the list of available channels. All limitations you set for the channel are then applied to the banner.

When you are creating the tag for a zone to add to your web pages, enter the same value in the Source field as the name of the channel, for example "entertainment".