Adding a campaign

Once you have created an Advertiser, from the Advertisers screen click Add new campaign. This will take you to the Add new campaign screen:

The next step is to define what type of campaign will apply to this advertiser. The three campaign types are:

• Contract: the creatives for a contract campaign are delivered a pre-arranged number of times per day for a specific number of days.
• Contract (Exclusive): An exclusive contract campaign's creatives will take up all impressions, and is prioritized above all other campaigns.
• Remnant: a standard campaign type that can be limited according to an end date or other specific limit

Once you have selected which campaign type this advertiser should be assigned, you should specify further details for the campaign:

• Date: enter the campaign's applicable start and end dates here.
• Pricing: allows you to set the campaign's pricing model (cost per mille/click/action, etc.), the rate/price, and impressions.
• Priority in relation to other campaigns: the default priority level is 5. Set your priority level between 1 and 10 (10 being the highest priority), and limit impressions/clicks or conversions, if desired, to a certain number per day.
• Delivery capping per visitor: Here you can limit campaign views to a certain number either in total or per session.
• Miscellaneous: if desired the advertiser and websites associated with this campaign can be hidden, and/or companion positioning can be assigned. When the latter option is enabled, OpenX will attempt to deliver all ads from this campaign together on the same page when displaying to the end user.

Once you have made your selections, hit Save Changes to go to the Campaigns screen.