Using eCPM Prioritization

eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign's performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level.

To begin using eCPM prioritization, go to My Account > Preferences and click on the Campaign Preferences option in the left hand navigation menu. Then click on Use eCPM optimized priorities instead of remnant-weighted priorities and hit Save Changes.

You should then see a list of remnant campaigns that you will need to update in order to trigger the eCPM calculation. This list will include all remnant campaigns that do not have a price associated with them.

Select a campaign to go to that campaign's edit screen. Enter the price corresponding to the value of that campaign's impression/click/action, etc.

Below these fields, you will see the eCPM Prioritization section. The eCPM value (which is read-only) will automatically update with a calculation based on your entered price and the observed statistics for the given campaign. You can also specify the minimum daily impressions you want to give this campaign to ensure that its statistics (and eCPM calculation) remain up to date.

Once you have entered prices for all of your remnant campaigns, eCPM prioritization will keep a running calculation of each campaign's eCPM and automatically weight the campaigns by their measured performance.