Using OpenX Market
OpenX Market is a new service from OpenX that helps you maximize ad revenue by letting you sell ad inventory to a wide array of advertisers bidding competitively for your ad impressions. You can enable it on a campaign-by-campaign basis. And for each campaign, you can specify a minimum CPM that you want OpenX Market to beat in order to serve ads in that campaign.
To begin using OpenX Market, you first need to connect your ad server to OpenX Market using an OpenX.org account. Log in as the administrator and go to My Account > OpenX Market, then hit Continue.
You will then be asked to provide your OpenX.org account. If you already have an OpenX.org account, select I have an OpenX.org account and enter the account information for your existing account. If you do not have an OpenX.org account, select I do not have an OpenX.org account and fill out the form to create a new account.
Once you have submitted your OpenX.org account, you can send campaigns to OpenX Market. Using your preferred account for managing ad campaigns, go to the Add or Edit Campaign screen and select the checkbox to allow OpenX Market to show ads for the campaign. Also, provide the minimum CPM for OpenX Market to beat. We recommend that you specify a CPM that represents the effective CPM that you otherwise expect to get from your campaign.
To learn more about OpenX Market, please visit the OpenX Market product page.
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