Global settings - geotargeting
Go to Configuration > Global Settings > Geotargeting Settings to define your geotargeting settings.
Geotargeting databases identify the geographic location of website visitors based on their IP address. Targeting ads based on location can lead to higher clickthrough rates, because you can target the visitors who are most likely to respond to individual ads.
OpenX offers a free MaxMind geoIP database plugin that will target ads based on visitors' country and city information. For more complex targeting, e.g. based on zip or area code, you can purchase and install other MaxMind plugins.
Visit the MaxMind website for information about the range of geoIP databases you can use with OpenX, and click here for a list of recognized city values.
- Geotargeting Module Type: geotargeting is disabled when you install OpenX. To enable geotargeting select OpenX MaxMind (Flat File) from the dropdown.
- Save the GeoIP data in the database logs: tick the checkbox to select this option.
- Show geotargeting delivery limitations even if GeoIP data unavailable: this option makes it possible to view GeoIP delivery limitations for banners even when the data is not being used.
TIP
See Banner Delivery Options in the User Guide for information about how to apply geotargeting as a way of limiting banner delivery.
When you are happy with your geotargeting settings, click Save Changes.
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