Online Advertising Explained: The very basics
An introduction to advertising on your website for publishers that want to start at the beginning
Publishers can make money by displaying ads on their websites
There are many different kinds of ads that publishers can choose to show
Different sizes
Different formats
e.g. Text, Rich Media, Flash
Different positions on web page
e.g. Banners (along top), skyscrapers (along side)
Different payment models
Publisher paid if ad is displayed (CPM)
Publisher paid if visitors clicks on ad (CPC)
Publisher paid if visitor clicks on ad and goes on to purchase product / service (CPA)
It is easy for a publisher to start making money by displaying ads...
Services exist to make it easy for publishers to get started e.g. There are many different kinds of ads that publishers can choose to show
Services exist to make it easy for publishers to get started e.g.
...but harder for publishers to maximize the revenue they make from displaying ads
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