Technical Specifications

Latest release: OpenX 2.8.0

Open Source License

  • GNU Public License v2

Inventory Management

  • Smoothly deliver campaigns across a timeline
  • Rotate different ads and ad networks
  • Start and stop ads with the click of a button
  • Manage all types of ad formats

Campaign Delivery Options and Targets

  • Start and end dates
  • Impression, click or conversion targets per day or lifetime of the campaign
  • Relative campaign weights
  • Exclusive campaigns
  • Companion positioning: use ads from one campaign for all ad locations on a page

Rich Media Support

  • Traditional image, HTML and JavaScript ad formats
  • Integrated Flash support
  • All other media formats supported as HTML banner ads

Support for 3rd party ad tags

  • Google AdSense
  • Doubleclick
  • Atlas
  • Yahoo! Publisher Network
  • Bluestreak
  • Eyeblaster
  • Falk
  • Mediaplex
  • Tango Zebra
  • Plugin support for custom tags

Targeting

  • Geo-targeting*: country, city, US area code, US/Canada post code, continent, region
  • Contextual targeting
  • Keyword targeting
  • Behavioral targeting
  • Zone-based targeting
  • Page URL, variable
  • Bandwidth
  • Language
  • Domain, referring page, IP address
  • Browser, operating system, user agent
  • ISP/organization
  • Designated Market Area, source
  • Time/date, day of week, hour of day
  • Longitude/latitude
  • Channel
  • Homepage

Delivery Prioritization and Optimization

  • Enable eCPM optimization to maximize revenue across your campaigns
  • Frequency by user per session and time period
  • Automatic inventory allocation to meet campaign targets

Direct ad selection by banner, campaign, advertiser, size and keyword

User Access Controls

  • Allow other users to access your OpenX instance
  • Set permissions for what users can see and change

High Volume Ad Delivery

Platform Extensibility

  • Web services API for automation
  • Plugin framework for customization, integration of other applications

Plugins

  • OpenX Market: earn more for your inventory
  • Video plugin: VAST framework
  • Contact us for custom plugin development

Statistics and Reporting

  • Revenue reporting
  • eCPM
  • CPC
  • CPA / CPL
  • Monthly revenue
  • Ad management: real-time/ hourly/ daily
  • Click tracking
  • Tracking and reporting across channels
  • Customization of reporting
  • Excel, HTML, CSV formats
  • Post-click tracking
  • Conversion tracking
  • Email reports to advertisers automatically

Minimum Server Requirements**

  • Any web server with PHP support
  • PHP 5.1.4 or higher
  • MySQL 4.1 or higher

Recommended Server Requirements

  • Operating System: Linux, Unix and BSD based operating systems
  • Web Server: Apache or lighttpd
  • PHP: PHP 5.2 or higher
  • PHP accelerator: eAccelerator, PHP_Cache or similar
  • Database: MySQL 5 or higher

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Footnotes

* OpenX is distributed with the free MaxMind GeoLite Country database. MaxMind provides other open source and commercial GeoIP databases which can be used with OpenX.

** Please use the recommended requirements for production systems as this is covered by our continuous testing framework.