Technical Specifications

Latest release: OpenX 2.8.0

• Release notes
• Download
• Hosted version

Open Source License

• GNU Public License v2

Inventory Management

• Smoothly deliver campaigns across a timeline
• Rotate different ads and ad networks
• Start and stop ads with the click of a button
• Manage all types of ad formats

Campaign Delivery Options and Targets

• Start and end dates
• Impression, click or conversion targets per day or lifetime of the campaign
• Relative campaign weights
• Exclusive campaigns
• Companion positioning: use ads from one campaign for all ad locations on a page

Rich Media Support

• Traditional image, HTML and JavaScript ad formats
• Integrated Flash support
• All other media formats supported as HTML banner ads

Support for 3rd party ad tags

• Google AdSense
• Doubleclick
• Atlas
• Yahoo! Publisher Network
• Bluestreak
• Eyeblaster
• Falk
• Mediaplex
• Tango Zebra
• Plugin support for custom tags

Targeting

• Geo-targeting*: country, city, US area code, US/Canada post code, continent, region
• Contextual targeting
• Keyword targeting
• Behavioral targeting
• Zone-based targeting
• Page URL, variable
• Bandwidth
• Language
• Domain, referring page, IP address
• Browser, operating system, user agent
• ISP/organization
• Designated Market Area, source
• Time/date, day of week, hour of day
• Longitude/latitude
• Channel
• Homepage

Delivery Prioritization and Optimization

• Enable eCPM optimization to maximize revenue across your campaigns
• Frequency by user per session and time period
• Automatic inventory allocation to meet campaign targets

Direct ad selection by banner, campaign, advertiser, size and keyword

User Access Controls

• Allow other users to access your OpenX instance
• Set permissions for what users can see and change

High Volume Ad Delivery

• Serve 100s of millions impressions per month on a single server
• Serve billions of impressions per month using a server farm

Platform Extensibility

• Web services API for automation
• Plugin framework for customization, integration of other applications

Plugins

• OpenX Market: earn more for your inventory
• Video plugin: VAST framework
• Contact us for custom plugin development

Statistics and Reporting

• Revenue reporting
• eCPM
• CPC
• CPA / CPL
• Monthly revenue
• Ad management: real-time/ hourly/ daily
• Click tracking
• Tracking and reporting across channels
• Customization of reporting
• Excel, HTML, CSV formats
• Post-click tracking
• Conversion tracking
• Email reports to advertisers automatically

Minimum Server Requirements**

• Any web server with PHP support
• PHP 5.1.4 or higher
• MySQL 4.1 or higher

Recommended Server Requirements

• Operating System: Linux, Unix and BSD based operating systems
• Web Server: Apache or lighttpd
• PHP: PHP 5.2 or higher
• PHP accelerator: eAccelerator, PHP_Cache or similar
• Database: MySQL 5 or higher