Features and Benefits

Delivery and targeting	Make more money by controlling who sees what Deliver ads from multiple advertisers and ad networks Give priority to higher value ad campaigns Target advertising to higher value visitors based on location, user data, keywords and more Increase overall click through rates by limiting how often visitors see a campaign Integrate with existing customer databases to improve ad targeting
Inventory management	Save time managing your ad space Manage your total ad space from one intuitive interface Manage advertising across multiple websites
Statistics	Make better trafficking decisions Track and compare the performance of your ad campaigns Track the relative performance of different parts of your website(s) Export data to excel for analysis
Reporting	Improve customer relations Generate campaign-specific performance reports for advertisers Give advertising clients direct access to ad campaign reporting Export statistics to excel for custom reporting
Campaign management	Take on professional advertising contracts and deliver Serve ads from direct advertisers alongside ads from ad networks Distribute the delivery of ad campaigns evenly over their lifespan Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion
Conversion tracking	Track what really matters Track clicks through to conversions so you know the true value of your advertising Run your own affiliate campaigns
Efficient and scalable	No need to learn new tools as you grow Deliver hundreds of millions of ads each month from a single ad server Use distributed statistics to scale to serve billions of ads using server farms
Open Source technology	Rely on our trusted and proven technology Used by more than 30,000 publishers in more than 100 countries Free to download and use Freedom to modify and extend the software