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Latest release: OpenX 2.6.0
Delivery Model
- License: GNU Public License v2
- Hosted/ASP: Currently in private beta testing
Inventory Management
- Smoothly deliver campaigns across a timeline
- Rotate different ads and ad networks
- Start and stop ads with the click of a button
- Manage all types of ad formats
Campaign Delivery Options and Targets
- Start and end dates
- Impression, click or conversions targets per day or lifetime of the campaign
- Relative campaign weights
- Exclusive campaigns
- Companion positioning
Rich Media Support
- Traditional image, HTML and JavaScript ad formats
- Integrated Flash support
- All other media formats supported as HTML banner ads
Support for 3rd party ad tags
- Google AdSense
- Doubleclick
- Atlas
- Yahoo! Publisher Network
- Bluestreak
- Eyeblaster
- Falk
- Mediaplex
- Tango Zebra
- Plugin Support for Custom Tag
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Targeting
- Geo-targeting*: Country, City, US Area Code, US/Canada Post Code Continent, Region.
- Contextual targeting
- Keyword targeting
- Behavioural targeting
- Zone-based targeting
- Page URL, Variable
- Bandwidth
- Language
- Domain, Referring Page, IP address
- Browser, Operating System, User agent
- ISP/Organisation
- Designated Market Area, Source
- Time/Date, Day of Week, Hour of Day
- Longitude/Latitude
- Channel
- Homepage
Delivery Capping
- Frequency by user per session and time period
- Delivery optimisation: Automatic inventory optimisation to meet campaign targets and share traffic fairly among campaigns
Prioritisation
- Smoothly deliver high and low priority campaigns
- Sophisticated algorithms allocate your ad inventory in the most efficient way possible
Companion Positioning
- Use ads from one campaign for all ad locations on a page.
Direct ad selection by banner, campaign, advertiser, size and keyword
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Statistics and Reporting
- Revenue Reporting
- eCPM
- CPC
- CPA / CPL
- Monthly Revenue
- Ad management: real-time/ hourly/ daily
- Click tracking
- Tracking and reporting across channels
- Customisation of reporting
- Excel, HTML, CSV formats
- Post-click tracking
- Conversion tracking
High Volume Ad Delivery
Server Requirements - Minimum **
- Any web server with PHP support
- PHP 4.3.11 or higher
- MySQL 4.0.18 or higher
Server Requirements - Recommended
- Operating System: Linux, Unix and BSD based operating systems.
- Web Server: Apache or lighttpd.
- PHP: PHP 4.3.11 or higher
- PHP accelerator: eAccelerator, PHP_Cache or similar
- Database: MySQL 5 or higher
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