Channels are a convenient way of defining different content sections of a website and applying a separate set of delivery limitations for each channel. Channels are useful when advertisers want to target specific visitor interests, for example entertainment or sport.
There are 2 types of channels:
To create a channel, follow these steps:
In the Website properties > Channels overview tab, click the Add new targeting channel link.
Set yourself to be Working As a Manager type of account. Click My Account and then the
In the Name field, enter a suitable name for the channel, for example "entertainment". This value must match the Source value you enter when you generate the tag for a banner linked to a zone. You can also add Description and Comments for the channel.
See also: Zone tags
When you click Save Changes, the Delivery options page appears and you can set delivery limitations for the channel. To set these limitations, follow the same procedures described in Banner delivery options.
After you create a set of limitations for the channel, it becomes available for selection when setting delivery limitations for banners that are linked to zones on the selected website. To apply the channel limitation to a banner, select the Site - Channels option in the delivery limitations section for the banner and select the channel from the list of available channels. All limitations you set for the channel are then applied to the banner.
When you are creating the tag for a zone to add to your web pages, enter the same value in the Source field as the name of the channel, e.g. "entertainment".
You can also set a channel at "agency" level. You must be working as a manager user to perform this task.