Advertisers & Campaigns

When you click the Statistics tab, OpenX displays today's statistics for all of your current advertisers. Change the date period to view statistics for another period, such as last week or the entire month, etc.

Expand information for an advertiser to view their campaigns. To view statistics for a specific campaign, click on the campaign. You can now view the following campaign statistics for the selected period:

• The Campaign history tab shows general statistics for the campaign, and includes links to Create a Graph of Statistics and Export Statistics to Excel

• The Banner overview tab shows statistics for each banner in the campaign
• The Website distribution tab shows which websites delivered the banners for this campaign
• The Targeting statistics tab shows the zone forecasting and impressions delivered for this campaign

Similarly, in the Advertisers & Campaigns tab the following tabs are displayed by expanding information for an advertiser and clicking on a specific banner:

• The Banner history tab shows statistics for the banner and includes links to Create a Graph of Statistics and Export Statistics to Excel
• The Website distribution tab shows which websites delivered impressions for this banner

In the View by menu you can select to aggregate statistics by:

• Day
• Week
• Month
• Day of the month
• Hour

Note: If you view statistics by hour the database will take longer to return the information. Also, the more advertisers you have the longer it will take to process the information.

A total of statistics for the selected view is displayed at the end of the page.