Overview

With over 50,000 publishers serving more than 300 billion ads per month, OpenX is the largest publisher-side ad server in the world. We mean business.

The OpenX Enterprise ad server delivers world-class ad serving functionality, backed by OpenX support and professional services.

• OpenX Market - OpenX allows any publisher to sell directly to ad buyers through a real-time auction with no entry fee or technology integration required.
• OpenX Real-Time Selling™ - OpenX is the first company to allow any publisher to sell directly to major real-time bidders.
• OpenX seamlessly combines ad serving and ad network optimization across all revenue channels, including guaranteed, non-guaranteed, and unsold.
• OpenX is flexible. Extensible open source technology and flexible business terms make doing business with OpenX easy. Get started now for as little as $999 per month!

Enterprise Challenges

Too much ad operations time is spent managing the details of low-value campaigns. Initially, the focus is on managing direct or premium relationships, but is then turned to the maximization of yield through the management of networks, network optimizers, exchanges, and other intermediaries. Until OpenX Enterprise, no ad management solution allowed for the service and holistic optimization of all of these channels in one place. In addition, the seamlessly integrated OpenX Market is the first solution that allows publishers to participate in Real-Time Selling™ to major ad buyers, with no entry fee or technology integration.

OpenX Enterprise Solution

OpenX Enterprise has combined ad serving with ad revenue optimization via a seamless integration with the OpenX Market to accomplish three goals:

1. Help companies generate more revenue from optimizing ads;
2. Help companies cut ad serving costs;
3. Help companies streamline their ad serving and optimization to generate more profit.

The OpenX Platform

OpenX Enterprise Features and Benefits

Click here to view the OpenX Enterprise features and benefits or to download the PDF.

OpenX Enterprise Customization

OpenX Enterprise works to meet your needs instead of making you work to meet ours.

• Plug-in framework for custom extensions to the ad server, such as allowing for custom ad types, custom targeting integrations, and custom ad code.
• Advanced plug-ins developed by OpenX for various enterprise features (competitive exclusions, forecasting, etc.).
• API access that enables deep system integration or task automation.

Key Features:

• Extend ad server functionality through innovative plug-in architecture;
• Integrate with custom data sources and services to unify in-house technology with ad serving;
• Customize UI workflow to streamline trafficking and setup processes.

For more information about customizing OpenX Enterprise and for customization examples, please visit the OpenX Enterprise Customization page here.

Get Higher Yields with OpenX Market

OpenX Market enables OpenX Enterprise customers to increase their advertising revenue by selling their inventory via a seamless and simple-to-use marketplace where multiple classes of buyers bid for each ad impression through its unique, real-time auction.

• OpenX Market is a risk-free way to maximize your CPM yield for your remnant inventory.
• OpenX Market is designed to pool and sell inventory from hundreds of thousands of websites serving more than 300 billion impressions per month. OpenX Enterprise customers as well as non-OpenX publishers are invited to participate in the market.
• Advertisers are attracted to a massive pool of primary inventory and the ability to segment and bid on inventory based on multiple targeting criteria.
• On ads served by OpenX Market, publishers see an average revenue increase of over 25% over the specified floor price.

OpenX Real-Time Selling™ - New technology that delivers a significant premium to publishers by allowing more than 300 major buyers to bid on targeted inventory in real-time. No entry fee or technology integration is required.

For more information about OpenX Market, please click here.